Google Assistant Now Natively Supports Podcasts, Recipes and News

I encountered a tweet today from Dan Sure which provided the text of an intriguing notification from Google concerning the use of podcasts, recipes and news by Google Assistant, Google’s virtual assistant that’s used by Google Home, Android phones and a host of other devices. (And since then numerous other webmasters have also commented on receiving this notification, as reported by Matt Southern in this Search Engine Journal article). This, in part, is the…

Meet “Rich Results Test”, Google’s New Structured Data Tool

Tweet Google announced today that they have released a new-and-improved version of its Structured Data Testing Tool, available in beta as the Rich Results Test. The name of the tool reflects – as noted in the announcement post – the fact that what Google had previously referred to as “rich snippets, rich cards, or enriched results” will now be called “rich results” moving forward. (For the record, even though the Google post title starts…

The Digital Marketing Conference Calendar: 250+ Events Across the Globe, Updated for 2018

Digital marketing conferences are held all over the world, from Los Angeles to Beijing and everywhere in between. Thousands of SEOs, SEMs, content marketers, social media strategists and business owners attend marketing events for the whirlwind of information, education and networking. Where else but a digital marketing conference can you learn from the likes of Gary Illyes, Purna Virji, Rand Fishkin, Larry Kim and Bruce Clay all in a single day? We’ve updated our…

How Do I Rank Higher in Google Local Search? Our Checklist for Local SEO

The good news: Showing up in Google’s search engine can be extremely beneficial to your local business. The bad news: Google doesn’t care if you rank high or low. It cares only that there are quality results that answer the query to the total satisfaction of the searcher. So the pressing question is, how do you rank higher on Google Maps and Google local search results? This list of local ranking factors is not…

How Close Are We to Search Engine Marketing Running Itself?

We are well on our way with the fourth Industrial Revolution, and the internet is alive … almost. All around the web are speculations regarding artificial intelligence (AI) and the future of our civilization. The idea that computers will take over the majority of jobs in the workplace today has become well accepted. Some careers will be destroyed, although many more will be born as a result. From the great benefits to the potential…

Make Content Your #1 SEO Strategy Initiative in 2018

It’ll be 10 years ago this January that I first walked through the doors at Bruce Clay, Inc. and entered digital marketing. I was fresh out of journalism school, which I’d studied because I wanted to write truth to the world. By making information publicly available, I thought I could contribute to the greater good. I saw myself educating readers by sharing the stories of the world. Pretty altruistic, right? I never thought I…

How to Optimize for Voice Search – Content Marketing & Technical SEO Tips

Google reported in 2016 that 20% of the queries it received were from voice search. (Source: SearchEngineLand) Around the same time, Mary Meeker shared a prediction that by 2020, 50% of searches would be voice or visually based. (Source: Recode) If you’re not familiar with visual search (and I wasn’t in this context), it’s search and retrieval instigated by the searcher “showing” a device or product like the one they’d like to buy (or…

Bruce Clay’s Views on Building Links for SEO

Links are the fabric of the web. And in the SEO world, how we view them and earn them has changed dramatically in the past 20 years. If you’re in the business of attracting traffic to a website and building brand awareness, you should care about how links impact your key performance indicators. As an SEO agency, we’ve written about how to get high quality backlinks in the SEO Tutorial. That resource covers link building best…

Inexpensive SEO Services That Works

In our world today, every little thing counts on the power of computer systems. Whatever is being taken care of and regulated by computers. All aspects of life concern points that are related to the cyber world. One of things that the computer systems or the cyber globe offer is the net. The web is a large thing that provides selection of solutions. In the web you could discover all that you requires. Since…

Affordable Search Engine Optimization Solutions That Functions

In our world today, everything depends on the power of computer systems. Whatever is being managed and regulated by computer systems. All facets of life concern things that are related to the cyber globe. Among things that the computer systems or the cyber globe supply is the web. The net is a substantial thing that offers selection of services. In the net you could locate all that you needs. Considering that the net is…