How to Improve Google Image Search Ranking

If you can optimize it, you should. And images are no exception. The images on your website represent another way to drive organic search traffic. Often overlooked, Google Image SEO can be just as important as optimizing your webpage text. In fact, you might be surprised at just how much traffic your images are already…

What Is SEM? Does SEM Include SEO?

For a term that’s been around since 2001, there are still a great many people asking “what is SEM?” It would seem that this should be an easy question to answer. After all, SEM has had nearly two decades to settle its definition. And yet, the question is still asked. The term search engine marketing…

The Awesome List: WordPress SEO Plugins

WordPress is a simple-to-use content management system that’s also free. It offers everyone from solo bloggers to the world’s leading brands a platform to create custom and powerful websites. No wonder almost a third of all websites run on WP! Still, WordPress was made for users, not for Google or SEOs. That’s why SEO plugins…

7 SEO Fails Seen in the Wild (And How You Can Avoid Them)

We often get questions from people wondering why their site isn’t ranking, or why it isn’t indexed by the search engines. Recently, I’ve come across several sites with major errors that could be easily fixed, if only the owners knew to look. While some SEO mistakes are quite complex, here are a few of the…

SEO Audits and Tools: The Good, The Better and The Best

“SEO audits” can mean different things to different people. In general, an SEO website audit identifies issues that hinder a site’s ability to be found in search results and recommends changes to fix those issues. The end goal of a technical SEO audit? To help you improve the site’s search visibility and bring in more…

The Always Up-to-Date SEO Checklist

Search engine optimization (SEO) is an evolving discipline that’s rooted in both best practices and trending strategies. So we have to keep updating this SEO checklist — and occasionally rewrite it entirely, as I’ve done today. One checklist can’t uncover everything an individual business should do when it comes to SEO and its website. But…

Organic Results Disappear? What To Do in the Near Future of SEO

Thinking about the future of SEO is a habit of mine. I like to anticipate where things are going, and no doubt this has helped me keep my SEO consulting business headed in the right direction over the past 22 years. Thought leadership is fun! In an industry like organic search engine optimization, the pieces…

Google Introduces Media Actions, Powered by JSON-LD Data Feeds

Tweet On 12 June Google introduced a new section on its Developers site, Media Actions. These actions “enable users to initiate media content (e.g. songs, albums, movies) on content provider applications via Google Search and the Google Assistant.” This Media Action page, which replaces both the Music and TV and Movies Google Search feature guide…

50 Ways to Get Quality ‘White Hat’ Backlinks

Obtaining “white hat” SEO links is really only in part about the link itself. It’s also about serving the audience and community of the site that links to you … and real relationships. People should link to you because you have earned the link, not because you bought or bartered for it. It is our…