Last year, we called 2019 a “roller coaster of ups and downs.” Hindsight is 20/20, and while many of us can’t wait to put 2020 in the rearview, the way the search industry’s biggest players responded to the new needs of businesses and consumers, brought on by the pandemic, will have lasting consequences for how…

This year will forever be known as the year that brought introspection, slowed people down and had them focus less on business and more on family. But, despite the COVID-19 pandemic, business must go on, and so it did with SEO and Google’s numerous algorithm updates throughout the year. From core updates, to machine learning…

Organic traffic from search engines is arguably the biggest source of traffic for your website. However, the likelihood of securing clicks from users depends heavily on how highly you rank. Search engine optimization (SEO) is used to improve your ranking on the search engine results pages (SERPs). An effective SEO strategy includes both on-site and…

Last year, Google announced BERT, calling it the largest change to its search system in nearly five years, and now, it powers almost every English-based query. However, language models like BERT are trained on large datasets, and there are potential risks associated with developing language models this way. AI researcher Timnit Gebru’s departure from Google…

In part one with Joe Beccalori of Interact Marketing we spoke about the diminishing value of the organic SERP, so in part two we talk about how to tweak more about organic search by blending it with other digital marketing techniques. We first went over how the SEO competitive landscape in almost all niches were…