Online shopping hits new records over the holiday weekend

Last month, we asked some industry experts whether economic uncertainty or increased comfort with online shopping would be the headline for this holiday season. It looks like we know the answer. As online shopping soared, in-person store visits fell by over 50% compared with 2019. In October, Taylor Schreiner, Director of Digital Insights at Adobe,…

Click Bots Won’t Improve Your Google Rankings

A post on Reddit asks what is stopping someone from building a bot to click on your Google search result listings, going to your site, spending some time there and sending Google positive click data. The truth is, no one is stopping you from doing this but it won’t help your Google rankings if you…

The problem with the ‘structured content’ mindset

I score poorly on every SEO writing tool out there. My headers, sentences and paragraphs are all too long. My voice is too passive. The tools are unanimous, my writing for SEO needs to change.  I must be a terrible writer… but wait, what does any of that have to do with writing? To quote…

Google tests multiple contextual links in featured snippets

Google this week began testing showing multiple contextual links within a single featured snippet result. In short, a featured snippet would have not just a single link to the publisher that Google used for this content, but would augment that featured snippet to provide links on phrases that Google feels needs more explanation. The catch…

How to Create an Effective SEO Strategy

To achieve your business goals, whether it’s accruing top positions on SERPs, increasing organic traffic, or improving organic revenue, it’s important to lay out your roadmap to achieve your goals. You need to create an SEO strategy.There’s often some confusion between the words strategy and tactics, with many wrongly assuming that a strategy is a…