CallRail’s Lead Center is a virtual phone system and contact center for SMBs

When the COVID lockdowns began in March, Google local business profiles saw a massive drop-off in directions requests and a corresponding spike in local calls and website clicks (61% increase in calls). Since that time, call volumes fluctuated but, according to CallRail, have now stabilized at levels that are 27% higher than the pre-pandemic peak….

Google Ads Report Editor gets a new look

Google Ads has rolled out a new look for Report Editor (located under Reports in the UI). I started seeing this new layout for setting up Custom reports in some accounts a few weeks ago when I was looking into the changes to Location reporting. With this update, Report Editor is set up more like…

Tripadvisor launches new listings, reputation and data products to help hotels and restaurants gain insights, boost visibility

COVID-19 has taken a disproportionately large toll on Tripadvisor’s two primary customer audiences, hotels and restaurants, which have seen double-digit revenue declines compared with 2019. The company has been trying to help these groups with a number of new products and services that meet perceived needs and generate new subscription revenue. Listings and menu syndication….

Could Google passage indexing be leveraging BERT?

It’s been 12 months since Google announced a new update called BERT in production search and there should be no surprise the recent Search On event, falling almost on the eve of production BERT’s first birthday, included so much talk of huge progress and breakthroughs using AI and BERT during the past year. A recap…

Does the Google antitrust case make an Apple search engine more likely?

When will Apple launch a full-blown search engine? That question has been the subject of debate for several years. But recent developments, specifically the U.S. Justice Department’s (DOJ’s) antitrust action against Google, may accelerate any plans Apple has to go it alone in search. One could argue that Siri is a search engine. However, Siri…

Black Friday SEO 2020: Building a Strategy Using Data

Black Friday is fast approaching. With most brick and mortar stores closed and with people avoiding visiting stores, Black Friday will mostly take place online. Read below for some of the best advice when it comes to SEO and Black Friday, or listen to our webinar on Black Friday SEO Tips & Tricks presented by…