Holiday 2020 is do or die for many SMBs

Small business economic activity represents about 44% of U.S. gross domestic product. This critical business segment has suffered disproportionately from COVID-19’s toll on the economy. Now, as we enter the all-important holiday quarter, what’s the current outlook for small businesses (SMBs)? Many pundits and vendors serving the SMB market have been promoting and promising “resilience”…

Google Ads, I Mean, AdWords Turns 20 Years Old

As I tweeted this morning, we have a special design theme up on this site for the 20th birthday of Google Ads – AdWords. Google Ads posted a #20stories20years tweet to celebrate the birthday and share some stories.

Marsbot is Foursquare for AirPods

Foursquare began life as a gamified social “check-in” app, which offered helpful tips for others as they competed to become “the mayor” of local venues. It evolved into a local search purveyor but after adoption plateaued and investors grew restless, the company pivoted to location intelligence. And although the Foursquare app continues to exist it’s…

Google Ads turns 20: The most important trends and changes of the past 5 years

Google ads is now 20 years old. At its 15 year milestone, we chronicled AdWords’ evolution into a $60 billion business. We were still talking about Yahoo as a player in search, enhanced campaigns ushered in mobile as a marketing must-do just two years prior and ads-only Google Shopping was three years old. Fast-forward five…

With an eye toward deal-seekers, Google releases promotions, pricing updates for both advertisers and users this holiday season

Along with updates for merchants’ holiday Shopping campaign efforts, on Thursday, Google announced consumer-facing updates in Shopping that retail marketers should pay attention to — particularly as it relates to the importance of pricing and promotions. Retail advertisers will also have access to more reporting and performance insights for Shopping campaigns and new customer targeting…