Next on MarTech Live: Where Does Marketing Automation Fit within Your Martech Stack?

On Wednesday, September 23 at 1pm EDT, MarTech Today’s, Editorial Director and host of MarTech Live, Kim Davis, will be talking with marketing automation experts about the state of marketing automation, and where it fits in the fast-evolving marketing stack. Kim’s guests will be: Helen Abramova, Marketing Technology Lead, Verizon Justin Sharaf, VP Marketing, Jahia Solutions…

SMX is Coming to You in December 2020: Be a Part of it!

SMX is back and taking place online December 8-9. We’re planning a full editorial program focusing on what search marketers need to know now to be successful in the COVID and post-COVID era. Things have changed over the past five months and will continue to do so. With limited ad budgets, every dollar counts and…

Google Discover Traffic Drop On August 10th

Since August 10th or so, there has been a number of publishers complaining that the traffic Google sends them via Google Discover has dropped off the cliff. The complaints have not subsided yet and some feel it has to do with the Google Search glitch on August 10th. Google did say they are investigating it…

Keywords in generic top-level domains won’t help you rank better

“No, you don’t get a special bonus from having a keyword like that in your top-level domain,” John Mueller, webmaster trends analyst at Google, said about generic top-level domains such “.jobs” on an episode of AskGoogleWebmasters. Mueller’s explanation harkens back to guidance that was first published in 2015, in which Google explained that, overall, its…

How to earn your place in Google’s index in 2020

The game has changed. On average, 15-20% of your URLs are not indexed by Google.  This is on top of partial indexing issues for pages that are actually indexed. Partial indexing is when your URL is indexed by Google but some of the content of the page isn’t indexed for numerous reasons.  The larger your…