Home activities structured data now supported by Google Search

Google has added new search developer documentation for the home activities structured data. Home activities structured data is primarily to be used for activities that you can do at home such as watching videos and online events. It appears in the Google Search results as special rich results. The rich results will give searchers more…

SEOs Bracing Themselves For Another Google Core Update

“Is it just me or have things been a little too quiet recently,” said on SEO at WebmasterWorld. That is the feeling recently since we saw a couple search ranking (or indexing) bugs a couple of weeks ago and it has been 3 months and 22 days since the last core update, the Google May…

Call analytics: How they can drive down costs and improve search conversions

With more than 80 million customer calls a month being driven by Google search ads, there’s an enormous opportunity to leverage call analytics to maximize that engagement into conversions. The technology can also eliminate wastes of time, resources and money. “We’re talking about eliminating underperforming campaigns, those campaigns that are not driving the outcomes that…

New Google AdSense Reporting

Google announced it is rolling out new AdSense reporting that will “enable publishers to make decisions to grow their businesses by providing information and insights about their monetization performance, audience and content,” Google said. This is rolling out in the next week or two, I do not personally see it yet.

Replay: Live with Search Engine Land season wrap-up—COVID and marketing disruption

[embedded content] Since March, Live with Search Engine Land has provided marketers with an informal way to step outside their organizations and get a feel for the pulse of their industry as it navigates COVID, social justice movements, data regulation and algorithm updates. Some of the insights shared by our dozens of panelists helped to…