Google officially launches ‘licensable’ image label and filter in Image search

Google’s “licensable” badge in Image results is now out of beta. Google also changed the “Usage rights” search filter to let users search for images with creative common or other licenses to address concerns about digital images being commodified and used for free. Licensable badge. Google began testing the badge in February after working with…

Google Search Console Dataset Report Warnings May Spike

If you use dataset structured data then you may see a spike in warnings in your Google Search Console enhancement report for those datasets. Google said it is now reporting warnings for any Dataset object that is missing the recommended property “creator.”

Is Google prepping to phase out ETAs?

This story is developing. Some search marketers reported Friday that the “Text ad” option is not available from the Ads dropdown for Search campaigns in the Google Ads interface. Instead, the ad options from the Ads dropdown are limited to Responsive search ad (RSA) and Call ad. Frederick Vallaeys, CEO of Optmyzr, is among those…

[Updated] Is Google prepping to phase out ETAs?

This story is has been updated with a statement from Google. Several search marketers reported Friday that the “Text ad” option is not available from the Ads dropdown for Search campaigns in the Google Ads interface. Instead, the ad options from the Ads dropdown are limited to Responsive search ad (RSA) and Call ad. Frederick…

Google: Crawling Bandwidth Benefit To Using jpeg vs webp But Minimal

Google’s John Mueller said on Twitter there is maybe a small bandwidth savings when it comes to GoogleBot crawling your site when you use webp over jpeg image formats. But then you would only see that difference when the site is a “very image-heavy site.” So normal sites probably wouldn’t really see any bandwidth savings…

UX & SEO: Why They Go Hand in Hand

Though marketers don’t always think of SEO and UX together, they are really two sides of the same coin. Both are integral for anticipating and fulfilling your customers wants and needs. So we thought we’d give a shoutout to SEO’s best friend UX. The value of UX has been studied by Forrester in a report…