Will Google’s Ad Disclosure schema catch on?

Google announced some updates to how it plans to inform users about the ads they see, including a new type of schema, as well as the latest on Privacy Sandbox proposals to manage ad serving, measurement and more without third-party cookies and cross-site tracking on Friday. Ad Disclosure schema. Google’s testing an Ads Transparency Spotlight…

Why SEOs should care about brand

I’ll get right to it. As an SEO I think you should care about brand performance. This isn’t an “I know better than you” post. I don’t. This isn’t a “you’re obsolete” post. You’re not. What I’m going to do here is make a series of statements that I think you’ll agree with and I…

5 tips for starting international PPC

Expanding marketing efforts beyond your home country can be an exciting step. However, branching into new regions with PPC entails much more than simply copying your campaigns and changing the geographic targeting.  Don’t rush into setting up international campaigns until you’ve thought out budgeting, channel allocation, account structure, localization, and unique regional concerns. In this…

Feedback optimization: A user-first approach to SEO

In my last post, I shared how UGC (User Generated Content) helped my nonprofit client create authoritative articles that 1.) saved both of us loads of time and 2.) crushed it in search and social. (Update: that same client’s organic blog traffic is now up +776% Y/Y). But the wins don’t stop there. I discovered…

Google Home Smart Displays How-To Tutorials, Like Recipes

Google has been showing recipes, like step by step on how to make certain dishes, on Google Home Hub or smart displays for years. But now it seems Google is showing tutorials on these smart displays if you have how-to markup.

Apple, Amazon, Google and Facebook set to preview antitrust defenses before Congress

At a time of unprecedent political polarization, there’s a rare bi-partisan consensus in Congress that the major U.S. tech companies have too much power. That proposition and its implications for the economy will be at the heart of a hearing tomorrow before the House Judiciary Antitrust Subcommittee. Socially distanced video testimony. The CEOs of Google,…

Hacked Government Web Pages With Adult Content In Google Search

Danny Sullivan, Google’s Search Liaison was on the defensive yesterday when there were a number of complaints that Google was showing adult content from governmental web sites. The issue is, it is not a Google bug, instead, it is the governmental web sites were hacked to show this content.

Google’s tools now recognize “Web Story”

Google announced that its testing tools and the Google Search Console Performance report will recognize if your AMP document is a Web Story. Google said, “In our testing tools and Performance report we’ll use the term Web Story to identify this format.” What is a Web Story? In its developer document, Google said that “a…