Analyze retail category performance across Google Ads Search and Shopping campaigns

New Google Ads retail category reporting allows retailers to see product category performance across Search and Shopping campaigns. The reports show performance across a set of pre-defined product categories based on labels Google “uses to categorize the words that people search for on Google.” To get started. Create a new custom table report from the…

Vlog #68: Hillel Fuld On Helping Others Win In Business

Hillel Fuld (@HilzFuld) is someone I’ve known for a long time. He isn’t an SEO but he is super well connected with everyone I know in Israel and has a speciality in helping Israel start ups succeed. He also has helped me with SMX Israel in terms of finding speakers and some sponsors…

Facebook Shops: Up next on Live with Search Engine Land

Facebook ads pro, Gil David, founder of Facebook and Instagram Ads consultancy Run DMG, and Florian Litterst of Adsventure.de, will join Search Engine Land Editor-in-Chief Ginny Marvin for a deep dive into Facebook’s big push into e-commerce: Facebook Shops. At 12:00 pm EST on Wednesday, May 27, they’ll discuss the details of Facebook Shops, what…

Google Ranking Algorithm Update Tremors

I am seeing signs from both the SEO chatter in the community and the tracking tools that the past day or so there may have been a Google search ranking and algorithm update. It might be just tremors or small tweaks to the Google May 2020 core update or it might be something totally unrelated.

Let’s hope COVID-19 isn’t a ‘mass extinction event’ for small businesses

Most of the attention surrounding the economic fallout from COVID-19 has focused on job losses — now 38.6 million since March. Census data also indicate that roughly 47% of U.S. households have been impacted by layoffs or salary reductions. Somewhat less attention has been paid to COVID-19’s effect on small businesses (SMBs) and the related…

Marketing during COVID means ongoing experimentation [Video]

[embedded content] Businesses may feel pressure to scale back their marketing and advertising efforts to reduce costs during economic downturns, but the coronavirus pandemic has proved that there is no one-size-fits-all response. We’ve also seen continuing shifts in behaviors as the realities of and responses to the pandemic have evolved. “We have seen a little…

How to Research Topics for Your Blog’s Content Plan

If your business blog lacks organic visibility and barely registers the footprints of your target audience, you will no doubt be searching for ideas on how to attract them. Unfortunately, many online resources suggest finding blog post ideas in random and often fruitless ways, such as browsing social media networks and comments, sending polls, and…