3 questions SMBs should ask to maximize their COVID-19 Google Ads credit

Eligible small and medium-sized businesses are starting to receive Google Ads credits in their accounts over the coming weeks. If you receive one of these credits, you may be wondering how best to spend this bonus budget for maximum impact. Credits will show up automatically in qualifying accounts, and the maximum credit is equivalent to…

Has your opinion about attending conferences changed? Take our survey

Several weeks ago, we asked our community of digital marketers and marketing technologists how the felt about the prospect of attending an in-person conference through the end of 2020. The answer: The community on average gave the prospect of traveling to an event a 4 out of 10 chance without a proven COVID-19 vaccine in…

SEOs and developers: Why they’re better together [Video]

[embedded content] SEO teams are responsible for their organizations’ organic visibility, yet, as In-House SEO Advisor for Search Engine Land Jessica Bowman likes to phrase it, these teams directly move very few levers that will actually improve SEO, particularly at enterprise companies. In these larger organizations, product managers, writers, UX designers and developers are the…

Google Local Ranking Volatility In Early May Was A Bug

Danny Sullivan of Google posted an update to the local volatility from late last month through early this month – saying it was a bug that was resolved about two weeks ago. The fix Google rolled out then he said “seems to have stabilized things since.”

Nearly two-thirds of online publishers saw lower CPMs in early May

Technology companies and agencies have been reporting that CPMs are down for the past two months, although they’re now creeping back up. The IAB is out with survey data that seeks to quantify the extent of price declines from a publisher perspective. 62% seeing declines. Using a sample of 173 publishers and “programmatic specialists” (SSPs,…

12 Items on Your On-Page SEO Checklist to Do Now

Companies today are working around the clock to create content that delivers answers to customers. Creating content is one thing, but getting it in front of your customers when they need it most is another. That’s where on-page SEO comes in.  On-page SEO refers to the practice of optimizing your web pages to improve your…

Facebook Marketplace is open for businesses selling new products

There is an old misconception that Facebook Marketplace is still only a C2C platform similar to Craigslist. That is no longer true. In its initial stages, Facebook Marketplace was only offering individual users the opportunity to list and purchase items locally. As the Marketplace grew in popularity, Facebook added new features, like the ability to…