Google Call Ads Supports Visit Website Link

Google Ads made a small tweak or two to the call only ads. First, call only ads are now known as call ads – Google removed the “only.” With that, Google also now has an option to show a “visit website” link in those Google call ads.

Google Free Product Listing Update

Summary: On Tuesday, April 21, Google announced that it will primarily display free product listings in the Google Shopping tab, a major shift in how the company serves shopping results.  Since 2012, merchants wanting to list their products through Google Shopping had to pay for any clicks or direct purchases, but Google has recognized retailers…

From the bottom to the top of the funnel, COVID-19 is flipping B2B strategies [Video]

“Everybody was a little bit turned off by the idea of doing it,” Michelle Morgan, director of client services at Clix Marketing, said of one client’s initial reaction to expanding their top-of-funnel marketing efforts during our PPC for B2B session of Live with Search Engine Land. “But, talk about ‘turning on a dime,’ now we…

Replay: Pros discuss content marketing during COVID-19

[embedded content] What’s the first rule of SEO? Write good content. But, with the world grappling with a pandemic, how should you adjust? Our next Live with Search Engine Land discussion focuses on content marketing. The discussion, led by Search Engine Land’s George Nguyen, dives into what brands should be communicating, ways to stand out…

Live now: Pros discuss content marketing during COVID-19

[embedded content] What’s the first rule of SEO? Write good content. But, with the world grappling with a pandemic, how should you adjust? Our next Live with Search Engine Land discussion focuses on content marketing. The discussion, led by Search Engine Land’s George Nguyen, dives into what brands should be communicating, ways to stand out…

Google Can’t Help Its Internal SEO Team With Search Questions

Google’s John Mueller said in a recent published video that he is not able or allowed to help Google’s internal SEO team with SEO questions. In fact, he said he wasn’t able to help answer a redirect question that the Google SEO team wanted an answer on, but he was able to help external SEOs…

COVID-19 upheaval is actually speeding up some PPC campaigns [Video]

“Normally in an office environment, you’ve got a long sales cycle — it takes forever to get through all the stakeholders and everyone’s busy with meetings,” AdAlysis’ Brad Geddes said during our PPC for B2B session of Live with Search Engine Land, adding “Now, things that are normally six-month buy cycles, we’re seeing happen in…