Tell us: How are you pivoting during the COVID-19 crisis?

The massive disruption of COVID-19 is forcing many of us to pivot and rethink everything we do. And right now, everyone in our community needs fresh ideas on how to manage every aspect of this overwhelming situation. That’s where you come in. We’re looking for tips on how to work through the varied challenges so…

How Coronavirus Is Impacting the Global Economy [UPDATED]

Industries Impacted by The COVID-19 Outbreak The coronavirus outbreak has not just severely impacted public health and well-being of people around the world; it has also affected behavioral patterns and daily routines. It has caused a ripple effect that’s shaken the entire global economy.  Like any major economic disruption, some industries will fail, and others…

Google: We Don’t Make Sites With Manual Actions Wait Longer For Reviews

Google’s John Mueller said it is a myth that the web spam team would make a site that has sufficiently fixed a manual action wait a longer period of time. Google doesn’t simply say that this site did something bad, so you have to wait. Once it is fixed, Google will reprocess that manual action.

Top 10 Tools to Add to Your Market Tech Stack Now

More now than ever, the technology your team uses needs to be integrated, resilient and able to connect teams who may not see each other face-to-face. Marketers are re-evaluating their marketing tech stacks to increase productivity and lower costs as the possibility that marketing budgets are being drawn down increases every day. These ten apps…

The new contextual ad targeting works, study says

What’s old is new again. Contextual advertising has come back on marketers’ radar as data privacy regulations (GDPR and CCPA) and browser crackdowns on cookies greatly limit how data and tracking can be used for targeting digital advertising. A new study aims to demonstrate how far contextual advertising has evolved in the age of machine…

Video: Hamlet Batista on scaling and automating SEO with code

I had the privilege of sitting down and chatting about something I am personally very passionate about, using technology to help automate, scale and streamline your daily work. Hamlet Batista, the CEO of RankSense, does this for a living in the SEO space. In our talk, we spoke about how to scale your SEO through…

9 Conductor Workflows for SEO in a Crisis

In times of uncertainty or crisis, it’s critical to have a pulse on how changes are impacting your business. Changes to your web traffic, conversions, and engagement are indicators of changing consumers behavior and how those changes may impact different parts of your business. With that, we created a quick guide to help SEOs monitor…

Google Changelog For Google Search Developer Documentation

Lizzi Harvey from Google created a single page to follow the major updates made to the Google Search Developer documentation. So now you can just scan this page over here and see what updates she and her teammates made to the Google Search Developer documentations online.

Pro Tip: How to fix 3 not so obvious crawl errors

Everyone hates crawl errors. They show up without warning and can cause indexing issues. In Gary Illyes’ (Google Webmaster Trends Analyst) Reddit AMA last year, he explained you must make your site crawlable: “I really wish SEOs went back to the basics (i.e. MAKE THAT DAMN SITE CRAWLABLE) instead of focusing on silly updates and…