Google: Changes To The Search Systems Take Time

Remember when Danny Sullivan of Google showed how he documented an issue in Google search to share internally for review by Google engineers? Well, he was then asked for an ETA on the fix. In which he said “There’s not going to be an immediate change.” These changes take time and need to be tested…

How to Create a LinkedIn Company Page and Promote Your Business

Have you created a LinkedIn business page yet? If you are a part of a company, institution, or organization looking to boost your audience and facilitate growth, it is time to step up your game and get one. Started back in 2018 by LinkedIn, these pages provide you with the opportunity to connect with consumers,…

Google Penalties Can Reoccur – You’re Site Is Not Immune

John Mueller from Google said just because a web site was once penalized, it does not mean it cannot be penalized again for the same issue. It is not like when you get a specific virus, that if you survive it, you become immune to getting that specific virus again. You can be penalized by…

Example Of How Google Communicates Search Issues Internally

We report issues to Google in many ways, but did you ever wonder how Google reports issues with search internally? Danny Sullivan from Google shared an example of how he documents the issue for internal reporting and posted the example on Twitter.

New local SERP live in Europe

In April 2019, Google was experimenting with a new local SERP that highlighted alternative directory sources for the same query. At the time, we saw an example in the wild for Germany. Now, an updated version of the SERP featuring branded directory buttons appears to be live in the UK, Belgium, Spain, Greece, and France…

How to tackle rising Facebook CPAs

SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through rates, mirroring your audience, and being dynamic,” 3Q Digital’s Senior Strategy Development manager…