Optimization scores, recommendations and their impact on Google Partner agencies

Are agencies going to be expected to “manage to the recommendations”? That’s among the concerns I heard from many marketers after Google announced the performance portion of the Google Partner program requirements will be evaluated based on manager account optimization scores starting in June, with added focus on Google’s automated recommendations. This change, in particular…

3 tips for optimizing paid social campaigns for seasonality

Planning your paid social campaigns well ahead of your peak periods — whether seasonal, holiday or promotional — help ensure you hit your goals. Michelle Stinson Ross, marketing operations director at Apogee Results, offered tips on how advertisers can get the most out of seasonal social ads at SMX West in San Jose last week….

Google experiments with public search profile cards

Google is experimenting with public search profile cards for individuals that would appear alongside regular search results, Android Police first reported on Thursday. The test is currently limited to India and the company currently has no plans for a wider launch, a Google spokesperson told Search Engine Land. Why we care If this feature receives…

Google: Sites Are Not Tainted From Old Manual Actions

Gary Illyes from Google said on Twitter a “site being “tainted” after a manual action is a SEO myth.” He said once you “you request a reconsideration request and if successful, you’re off the hook.”

Google mobile-first indexing to be applied to all sites within a year

Google is sending out notices via Google Search Console with “mobile-first indexing issues detected” alerts. In those emails it communicates the issues Google has when it comes to moving that site over to mobile-first indexing. It also says “Google expects to apply mobile-first indexing to all websites in the next six to twelve months.” Mobile-first…

‘Made in USA’ ad extensions spotted on Bing

A “Made in USA” label accompanied by a flag icon appears to be the latest automated ad extension test by Microsoft Advertising. Where it’s showing. Interestingly, the automated ad extension was spotted in Bing.com results in Germany by Frank Sandtmass of Hamburg-based SEO and Analytics firm Vertriebsberatung. Why we care. Microsoft Advertising has a number…