Google Penalties Can Reoccur – You’re Site Is Not Immune

John Mueller from Google said just because a web site was once penalized, it does not mean it cannot be penalized again for the same issue. It is not like when you get a specific virus, that if you survive it, you become immune to getting that specific virus again. You can be penalized by…

Example Of How Google Communicates Search Issues Internally

We report issues to Google in many ways, but did you ever wonder how Google reports issues with search internally? Danny Sullivan from Google shared an example of how he documents the issue for internal reporting and posted the example on Twitter.

New local SERP live in Europe

In April 2019, Google was experimenting with a new local SERP that highlighted alternative directory sources for the same query. At the time, we saw an example in the wild for Germany. Now, an updated version of the SERP featuring branded directory buttons appears to be live in the UK, Belgium, Spain, Greece, and France…

How to tackle rising Facebook CPAs

SAN JOSE – With more advertisers and bigger budgets crowding onto Facebook and Instagram, acquisition costs are climbing. Advertisers can make their social ad dollars go further by re-thinking campaign fundamentals. “You need to make sure you’re scaling your available inventory for click-through rates, mirroring your audience, and being dynamic,” 3Q Digital’s Senior Strategy Development manager…

Google adds new image license metadata for licensable image label

Google has launched a new structured data element for image license metadata that allows Google Images to show a licensable image label in the search results. The CEPIC, the European picture agency, wrote about this on its blog saying “We are happy to share now that Google Images is releasing a metadata framework through Schema.org…

Bing announces refreshed Bing Webmaster Tools

Bing announced Wednesday at SMX West that it will release the first phase of a refreshed and improved Bing Webmaster Tools in the first week of March. The new toolset promises to offer a faster, cleaner, more responsive and even more actionable set of features for SEOs and Webmasters. New Features. Bing is not just…