Weekly Wisdom with Ross Tavendale: How to Write an Effective Brief

[embedded content] Modified transcript Hello everyone, and welcome to another Weekly Wisdom. As an SEO, writing a brief for your copywriter can be quite challenging. You get so deep in the keywords and the tech that they may not make a lot of sense for the writer. Sometimes it is hard to take your vision for…

How BERT is helping SEO agencies focus on collaboration strategies

With the release of BERT in November 2019, SEO agencies have had to look more closely at the way they review a client’s content and keyword research with an overhaul mentality rather than small corrective measures after some of the previous updates. This is particularly so when considering the searcher’s intent and their client’s path…

A Google Search Algorithm Ranking Update On January 23rd?

This is going to be a hard one to judge because I see chatter within the SEO community and also many of the tracking tools are lighting up. These are all signs that there was a Google search ranking algorithm update. But truth is, this can be directly related to the featured snippet deduplication change…

The Featured Snippet Is Now Result #1: What This Means for SEO

Some interesting news! On January 22nd, 2020, Google rolled out a change to featured snippets (FS), the information block that appears at the top of a search results page (SERP). If a site owns the featured snippet for a search, the URL in the featured snippet will no longer appear as a “standard” organic listing….

Systematically upgrade your existing content: Here’s how (and when) to do it

The beginning of a new year is an ideal time to build a new content strategy for your business. One of the easiest tactics to generate new traffic is also one of the most overlooked: Updating and expanding your old content. The benefits of content upgrades Unlike fine wine, the content on your site doesn’t…

Google Ads’ Performance Planner can help predict performance across accounts

Planning can be both exciting and exhausting, as I’m sure many of you have already found out at the start of January. New years come with new opportunities and a whole lot of planning. Throughout my 8-plus years at Google, I’ve actually come to enjoy prognostication a good deal. Despite how much I may enjoy…