The big list of Google My Business changes, upgrades and tests in 2019

For businesses that operate in the physical world, Google My Business (GMB) has become the center of the digital universe. Google is relying increasingly on content in GMB for ranking and less on third party citations and off-page signals than in the past. A lot happened with GMB this year, far too much to summarize…

Bing revives its cashback program with Rebates

Microsoft has introduced Bing Rebates, the successor to its now-defunct Cashback shopping program. The new program, which was originally reported by WinBuzzer, makes rebates available to select Microsoft Rewards members when they make purchases through participating retailers on Bing. Why we care In the wake of numerous developments in the e-commerce sector, such as PayPal’s…

Google: E-A-T Less Important For E-Commerce Sites

Google’s John Mueller said in a video hangout this morning at the 53:52 mark into that video that E-A-T is less important for e-commerce sites. E-A-T is more focused on sites where “the type of information is critical for the user, where they really need to know that they get the right information there,” he…

The PPC changes that bugged and elated marketers most in 2019: An unscientific poll

Of the dozens of changes that rolled out across the paid search landscape this year, what had the biggest impact? This was the question I put to the dedicated marketers still monitoring the Twittersphere this holiday week.  Two negatives quickly rose to the top. OK, 3 other people working this week….What change had the biggest…

Pro Tip: A look back at some notable tips from our Paid Search community in 2019

Our paid search community is dedicated to helping fellow search marketers and as we say goodbye to 2019, we look back at a few insights that were popular with our readers. 1. Where Google RSA inventory comes from may surprise you “Just like broad match will eventually stop showing ads for related queries that fail…