How to use Schema to create a Google Action

Google recently announced that publishers can now create Google Actions from web content using schema markup. For brands, Google Actions can be a great way to get more mileage out of your SEO strategy and offer another opportunity to reach searchers organically. Optimizing for newer SEO features like Google Actions and rich results are becoming…

Google Maps the dominant local search tool, followed by Facebook and Yelp

It’s not a secret that Google Maps has solidified its place as the dominant entry point for local search. In fact, a new consumer survey from Brandify found that 77% of respondents use Google Maps to find “near me” business information well ahead of other sites. Survey consistent with traffic data. That finding is backed…

Google Ads conversion reporting bug (mostly) fixed

Google Ads engineers have been working to fix conversion reporting since a bug caused conversions to be overreported for in the AdWords API, Google Ads API beta and Google Ads scripts. Status update. As of Sunday, conversion reporting has been fixed except in the Search Query Performance, Geo Performance, Keywordless Query, and Keywordless Category reports,…

Google Search Result Rankings Had A Very Volatile Week: Tremors All Week?

I have to say that this week, starting from last Friday, has been pretty volatile with the organic search results. All week long, people have been asking me if there is a Google update today. Truth is, it feels like tremors all week long. The chatter and tracking tools seem to confirm this as well.

How to make a holiday shopping campaign for low budget accounts

As an advertiser, it always feels like the holiday season is abnormally long. It starts in August when I’m initiating conversations with our clients about the upcoming holidays and what it means for them. The majority of my clients are small businesses with small budgets, making this an important time of year. Not only do…

See the ‘top signals’ informing your Google Ads bidding strategies

Google’s smart bidding strategies use a host of signals to inform bids with each auction. Now, Google is starting to show which signals are driving performance to optimize bids for people more or less likely to convert. Top signals. The signals shown might include device type, location, day of week, time of day, keywords, remarketing…