Google & Bing Thanksgiving 2019 Logos

Happy Thanksgiving everyone! Today is a holiday in the United States and I will just post this recap of some of the logos from Google and Bing for the holiday. Google has “hand turkeys” and Bing goes with some fierce looking turkeys on its home page.

Vlog #28: Andrea Cruz Lopez On Google Ads Match Types & Tips

Andrea Cruz Lopez (@andreacruz92) works at KoMarketing as a digital marketing manager. KoMarketing was her first job in the SEM space, which she started back in 2015. Andrea is multilingual and speaks three different languages, Spanish…

Back to basics: Understanding your paid search metrics

One of the great things about paid search is the fact that you can track everything. If someone visits your store after seeing your billboard or TV spot, there’s no real way to trace that.  However, if someone sees your paid search ad and visits your website, you know how they got to your site….

Google cleans up [Christmas]

Yesterday, you (or the kids) may have been in for a surprise if you searched Google for the term [Christmas]. Hide the kids. Here is a look at some of the NSFW Shopping ads that were showing for the query as of last evening. Cleaned up. Google has since demonetized the page, removing all ads…

Video: Andrea Cruz Lopez on Google Ads expanding match types

I sat down with Andrea Cruz Lopez from KoMarketing in their Boston office to discuss all the good things around Google Ads. But if you know me, I like to talk about more of the “bad things” – so we kicked things off talking about the change where Google Ads expanded more match types back…

Google Search Recipe Bug Continues Into Thanksgiving Cooking Season

Earlier this month, we reported that Google has been investigating a bug with its recipe rich results where the images would disappear from the recipe results. This can obviously be devastating in terms of click through rates and traffic to those sites with these recipes. The worst part, it is now the Thanksgiving cooking season…

Marketing Salaries in the UK: Using Data to Grow Your Career

You’re already working with data in your day to day—it’s time to take a data-driven approach to your career.  Conductor’s Inbound Marketing Job & Salary Guide: UK takes a deep dive into the UK job market for digital marketers, using data from Indeed, Glassdoor, Payscale, and LinkedIn to determine what marketers are making where. Our…