Google: There Are No BERT Values Or Scores

Danny Sullivan from Google said on Twitter that BERT does not assign values or scores to specific pages or web sites. It doesn’t work that way. BERT is simply (well, not so simply) about Google understanding languages better. Danny wrote “BERT doesn’t assign values to pages. It’s just a way for us to better understand…

Study: Killing ‘review gating’ doesn’t hurt scores and grows overall volume

Not long ago, there were many companies in the reputation management segment doing what came to be called “review gating.” This is the process of soliciting customer feedback and sending satisfied customers down one path and others with negative sentiment down another. Gating holds almost no benefits. The “positive” path typically leads to relevant review…

What is the Google BERT Update? Is My Site Ok?

Google just announced a major algorithm update—one that will impact 10% of all searches. The update involves a language processing technology called BERT, which can assess the way words in a search query relate to each other, and should give Google a more nuanced understanding of a searcher’s intent.  It’s one of the most impactful…

Google: Don’t Crawl Your Site To Build A Sitemap File

I never understood why people would use a crawler to build their XML sitemap file. I guess if you don’t have access to read the database of your CMS you would do that but seems so inefficient. John Mueller of Google said that also on Reddit.

Video: Eric Enge on Google advice vs. real-world SEO experience

In part two of the interview (you can see part one here) with Eric Enge of Perficient Digital, we talked about SEO and about why sometimes the advice Google gives the SEO community might not align with what one would see in the real-life SEO world. In fact, sometimes what might work for client A…

Google My Business Messaging Adds Photos

The Google My Business app is testing allowing business owners communicate with its customers not just through text but also through photos. Some business owners can now send photos to customers who message them via Google Maps and Google Local.

Humans of Marketing: Priyal Mahuvakar

For this week’s Humans of Marketing profile, Priyal Mahuvakar, Head of North America – SEO at StubHub, spoke to us about her learning philosophy — test and learn, test and learn— the importance of constant team communication, and the role of routine in her life. She also told us how her Instagram habit informs her marketing…

Google ad revenue growth steadies in Q3: Propelled by mobile search, YouTube

Click to enlarge. Google parent company Alphabet reported advertising revenues of $33.9 billion for the third quarter, a 17% increase from $29 billion a year ago. Overall, the company reported revenues of $40.5 billion for the quarter on Monday, an increase of 20% year-over-year, but below the $40.3 billion analysts expected. Google CEO Sundar Pichai…

SEO vs. SEM: This is a Silly Fight. They Are Both Amazing

SEO is amazing. SEM is also… amazing.  But which one is more amazing? And what are they? Are they the same? What can they help you achieve with your marketing?  Is this too many questions to start off a blog post? Let’s find out. What is SEO? SEO stands for search engine optimization. SEO includes…

Google’s New How Google Search Works Video

Previously, I believe, the how search works video that was used on the How Search Works portal at Google was a video created by Matt Cutts on a whiteboard back in 2012. Google has updated that video to be more inline with 2019 standards.