WeWork looking to sell or spin out acquisitions, including SEO firm Conductor

WeWork bought SEO firm Conductor in March of 2018 for roughly $126 million in cash and stock and an undisclosed earn out. Following the real-estate company’s mismanaged IPO filing, The Information has reported that Conductor (and two other WeWork acquisitions) are now up for sale. Need to cut costs and raise case. The publication says…

Small accounts and Responsive Search Ads – Adopt or not?

With Microsoft Ads recently opening a responsive search ad (RSA) beta to their advertisers, it’s clear that the automated Text Ad format is here to stay. The push towards automation continues and with it comes the pressure from platform reps to adopt. While larger accounts have the luxury, in terms of additional budget, to take…

Learn How to Calculate SEO ROI: The Conductor + Forrester ROI Calculator

“Enterprise companies should be using this calculator to understand the value of content and SEO.” Alex Kohreidze, Senior Digital Strategist, Conductor You know SEO is your most valuable digital channel. We want to help you communicate that value to your company with confidence. That’s why we commissioned leading market research firm Forrester to build the…

How a content audit can improve your organic SEO performance

You only need to glance at the data in Google Trends to see how much interest in content marketing has increased in the last five years. But while interest has spiked, uptake has been relatively slow. The problem that comes with emerging tactics and trends is that it takes a while for digital marketers to…