How to Improve Google Image Search Ranking

If you can optimize it, you should. And images are no exception. The images on your website represent another way to drive organic search traffic. Often overlooked, Google Image SEO can be just as important as optimizing your webpage text. In fact, you might be surprised at just how much traffic your images are already…

What Is SEM? Does SEM Include SEO?

For a term that’s been around since 2001, there are still a great many people asking “what is SEM?” It would seem that this should be an easy question to answer. After all, SEM has had nearly two decades to settle its definition. And yet, the question is still asked. The term search engine marketing…