SEO Audits and Tools: The Good, The Better and The Best

“SEO audits” can mean different things to different people. In general, an SEO website audit identifies issues that hinder a site’s ability to be found in search results and recommends changes to fix those issues. The end goal of a technical SEO audit? To help you improve the site’s search visibility and bring in more organic traffic. But the approach to SEO audits varies across practitioners and agencies. Which approach fits you best depends…

The Always Up-to-Date SEO Checklist

Search engine optimization (SEO) is an evolving discipline that’s rooted in both best practices and trending strategies. So we have to keep updating this SEO checklist — and occasionally rewrite it entirely, as I’ve done today. One checklist can’t uncover everything an individual business should do when it comes to SEO and its website. But it’s very helpful to use alongside your SEO tools to ensure you’re covering the basics of a tactical SEO…