Schema.org Gets Hospitable with Release 3.1 for the Hotel Industry

Tweet Dan Brickley of Google announced a major new release of schema.org today, bringing with it some fairly groundbreaking updates to the hotel and accommodation vocabulary. Dubbed “makemake,” schema.org version 3.1 integrates the work of Martin Hepp and Hepp Research GmbH with the existing hospitality schemas, constituting the most significant update for the hospitality industry since the initial releases of schema.org. This update brings rich semantic hospitality to schema.org, which itself has been overwhelming…

Google Now Supports Critic Reviews for Local Businesses

Tweet Yesterday Google updated its structured data documentation on reviews to include guidelines and code specifications for the creation of critic reviews for local businesses, along with a number of other, smaller changes. Exactly one year earlier Google announced support for critic reviews in the Knowledge Graph (at launch restricted to reviews of movies), and provided specifications on marking up critic reviews. However, these specifications vanished in Google’s big update to their structured data…

What’s New with Structured Data and Markup?

Tweet I’m just back from Seattle, where I had the pleasure of speaking at yet another sold out SMX Advanced. The topic of my talk was “What’s New with Markup and Structured Data”, where I reviewed recent search engine-facing changes relevant to structured data, structured data markup, knowledge bases and other aspects of semantic search. When I say “recent” I mean the past year or so, with an emphasis on developments in the last…

Rich Cards and Google’s Structured Data Restructuring

Tweet On 17 May 2016 Google rolled out a number of changes to how the search engine handles structured data on the web. Among the most important of these changes are the introduction of a new rich results type, Rich Cards; the complete restructuring of its documentation about structured data; and the addition of a new report in Google Search Console, the Rich Cards report. This follows closely on the heels of changes made…

Google Structured Data Testing Tool Updated

Tweet The Google Structured Data Testing Tool has been given a makeover, as noted yesterday by Kenichi Suzuki on Google+. In addition to updating the Testing Tool, Google has also published a help page on Google Developers describing the features of the Testing Tool and how to use it. Structured Data Testing Tool features The updated Testing Tool has a number of capabilities, most of which were available in the prior version of the…

“Top Stories with AMP” Added to Google Structured Data Site

Tweet Concurrent with its announcement that Accelerated Mobile Pages (AMP) articles are now available in the search results, Google has added a new page to the Structured Data section of the Google Developers site: “Top Stories with AMP“. This now joins “Live Blogs” in the section titled “Promote Content using Carousels”. This comes on the heels of AMP-facing changes to the Structured Data page for Article Rich Snippets made in December. While at time…