SEO Audits and Tools: The Good, The Better and The Best

SEO Software “SEO audits” can mean different things to different people. In general, an SEO website audit identifies issues that hinder a site’s ability to be found in search results and recommends changes to fix those issues. The end goal of a technical SEO audit? To help you improve the site’s search visibility and bring in more organic traffic. But the approach to SEO audits varies across practitioners and agencies. Which approach fits you…

The Always Up-to-Date SEO Checklist

Search engine optimization (SEO) is an evolving discipline that’s rooted in both best practices and trending strategies. So we have to keep updating this SEO checklist — and occasionally rewrite it entirely, as I’ve done today. One checklist can’t uncover everything an individual business should do when it comes to SEO and its website. But it’s very helpful to use alongside your SEO tools to ensure you’re covering the basics of a tactical SEO…

Organic Results Disappear? What To Do in the Near Future of SEO

Thinking about the future of SEO is a habit of mine. I like to anticipate where things are going, and no doubt this has helped me keep my SEO consulting business headed in the right direction over the past 22 years. Thought leadership is fun! In an industry like organic search engine optimization, the pieces never stop moving for long. Example #1: AI We’ve just begun to see the impact of artificial intelligence on…

Google Introduces Media Actions, Powered by JSON-LD Data Feeds

Tweet On 12 June Google introduced a new section on its Developers site, Media Actions. These actions “enable users to initiate media content (e.g. songs, albums, movies) on content provider applications via Google Search and the Google Assistant.” This Media Action page, which replaces both the Music and TV and Movies Google Search feature guide pages, is chiefly a pointer to a new section on Google Actions. At this time Google cautions that “these…

Ask Us Anything! New Bruce Clay Video Series Answers Your Digital Marketing Questions

Digital marketing is tough. Anyone who wants to improve a website and raise its visibility in search knows that. As a marketer or business owner, you have to make about a zillion decisions for your website along the way to prominence and profitability. Naturally, questions come up that you need help answering. And you might not have the luxury of an expert at your beck and call. Since articles and experts abound in digital…

50 Ways to Get Quality ‘White Hat’ Backlinks

Obtaining “white hat” SEO links is really only in part about the link itself. It’s also about serving the audience and community of the site that links to you … and real relationships. People should link to you because you have earned the link, not because you bought or bartered for it. It is our opinion that link building is less about the number of links and more about the number of linking domains…

5 Reasons Your SEO Consulting Project Is Failing and How to Turn It Around

The relationship between a business and its SEO consulting firm is a delicate balance of give and take. In order for an SEO strategy to deliver the best results, the SEO consultant must give accurate and useful recommendations, and the client must take that guidance and implement those recommendations. This is a team effort where the consultant solves problems and mentors the client, and the client then learns and implements. Seems fairly straightforward, but…

10 Secrets to Hiring the Right SEO Company

Even if you are armed with an abundance of knowledge in SEO, you may still need the services of a professional SEO company. Having strong knowledge of SEO is hardly sufficient in some cases. Even if you are doing your best to attempt to obtain a good ranking for your website, you might still wind up wondering why your website is simply not doing well. For starters, you must understand that your website will…

The Valuable SEO Advice That Fulfilled One Contest Winner’s Dream

This post comes from one of our international partner offices, Bruce Clay India, which Bruce visited this month to meet with the team and deliver his SEO Training course. On 12th February 2018, Dhananjay Kumar from Max Life Insurance​ fulfilled his five-year long dream of meeting Bruce Clay in person. Dhananjay, who was the lucky winner of Bruce Clay India’s SEO Contest, arrived at BCI’s Gurgaon office to claim his prize — an exclusive…

How to Use schema.org Enumerations

Enumerations are a feature of schema.org that allow publishers to select a value for a property from a restricted list of values, such as the answer to a question where the only possible responses are “yes”, “no” and “maybe”. Enumerations are useful both to publishers and data consumers (like search engines) because they provide unambiguous and consistently-formed information about the thing being described. While enumerations are an important part of schema.org, the documentation describing…